Entries by Frederick Owen

Email Marketing 101 for Beginners and Beyond

Email marketing can be a huge benefit for your business if done properly. If you do not have a subscriber list you are missing out on a huge portion of a successfully ran business. Not only can an email marketing list bring in revenue, it can also drive traffic to your website and develop customer loyalty.

Email marketing is often abused, getting people to click on something that they never signed up for in the first place.

Below are some tips to make sure you get your email in the inbox.

Capturing the email is the first thing that you have to do

So you ask, how do you capture an email?

First thing you need to do is entice them by providing value, and then deliver on your promise. Something I learned from one of my favorite fellow marketers Vince Reed is do not have them opt in and go directly to an offer…

ALS #IceBucketChallenge

My son Chase was nominated to do the ALS Ice Bucket Challenge. I am extremely proud of him that he went through with it because it is an extremely good cause to help others. The point behind the ALS Challenge is to nominate someone to pour a bucket of ice over their head and then they donate $10 to ALS (Amyotrophic lateral sclerosis) which is also known as Lou Gehrig's Disease. They have 24 hours to complete the challenge. If they fail to complete the #icebucketchallenge than they have to donate $100 to ALS.

The point behind pouring a bucket of ice on your head is because people with ALS feel the same way you will feel when ice is dumped on your head, and that is a chilling fact!

Robin Williams Tribute from a 14 Year Old

The impact you make on someones life can make a huge difference. I came to realize this when the I saw a Facebook post from my son showing his sadness when he found out Robin Williams took his own life. Robin Williams was a huge inspiration to my son Chase and so many others around […]