Email marketing can be a huge benefit for your business if done properly. If you do not have a subscriber list you are missing out on a huge portion of a successfully ran business. Not only can an email marketing list bring in revenue, it can also drive traffic to your website and develop customer loyalty.
Email marketing is often abused, getting people to click on something that they never signed up for in the first place.
Below are some tips to make sure you get your email in the inbox.
Capturing the email is the first thing that you have to do
So you ask, how do you capture an email?
First thing you need to do is entice them by providing value, and then deliver on your promise. Something I learned from one of my favorite fellow marketers Vince Reed is do not have them opt in and go directly to an offer…