You work extremely hard to get visitors to come to your website, but you find out they get on and then right jump off. This is a huge problem for so many reasons, and a catalyst for you're not getting ranked well in search engines.
A “bounce rate” is the amount of visitors who jump on your site and leave without exploring other pages. This tells the search engines that visitors do not find a reason to stay on your site! If you have engaging content but still have a high bounce rate it leaves you asking yourself, “What the French toast is happening?”
Why my website was not getting ranked?
When someone comes on your site the first thing they want to know is what it’s about. When I first started my website I totally blew this one. I went back in the website time machine to see how my site has changed since I first started it, and boy was it an ugly trip. The picture below shows you exactly what was on my front page.
I started off with a banner ad and then followed that move with a cheesy video promoting something (I was a newbie). If you notice there is nothing that tells the visitor what the site is about. If a visitor visits a website and doesn't know what they are getting into, or they are pitched products from the start, they are going to bolt.
Now let’s go to June of 2013 – still huge mistakes and definitely a learning experience. Take a look at the screenshot of this page.
First of all I set up a free Google hangout. That wasn't a bad idea, but the page look was hideous. It had plain copy, I never introduced myself and I had an opt-in area right off the bat. Even though it tells the visitor about a free event, it doesn't do much of anything beyond that.
Now that I’ve shared my mistakes, I want you to learn from them:
3 key questions you need to ask about your site now!
- What is your site? – If it has a name, make sure it appears at the top of the page. If you just have a picture or an ad it tells your visitors absolutely nothing.
- Have you made it crystal clear what your site is about? – Example: You have a site called Mike’s Basement for the title…but that’s it. Visitors will most likely look at that and laugh because they think to themselves, what am I here for?
- What do I get? – This is a giant thing you need to handle if you haven’t already. Example: If you have Mike’s Basement for the name and it says it is a basement remodeling site, that's all good. The question from the consumer is, am I going to get pictures of Mike's Basement being remodeled or training on how to remodel a basement? The more they have to guess the bigger the chance they get frustrated and head out to find a better site.
So how can we make MikesBasement.com a winner in the eyes of a visitor? How can we make it attractional and informative so they keep looking further? Here is an example:
What is it? Mike’s Basement
What is it about? Quality basement remodeling ideas and tutorials for the do-it-yourselfer.
What do I get? Training on how to transform your basement into a mighty man cave for a fraction of the cost.
Answering those three key questions will not only entice the visitor if they are looking to remodel their dingy dungeon, but it will also let them know how Mike plans on helping them do so.
If this is not implemented and you're lazy about doing your site it will be like basketball, because people are just gonna bounce.
In closing, I recommend you take the time and do a visual audit of your site. If any of the 3 components above are missing make the necessary changes and watch what happens.