Clickfunnels is, by far, one of the hottest go-to software in the online marketing space. In this Clickfunnels review, I will go over every aspect that the Website And Sales Funnel Builder, yes, the good and the bad.
Now before I get started I wanted to be 100% transparent and tell you that I have been using Clickfunnels for almost every aspect of my business for the past 6 years and I want to offer the best Clickfunnels training. With that being said, this review is from someone that has not only used the software, it's from someone that has thrived with it.
WHY WAS IT CREATED?
Getting visitors to your online business is not the most challenging task. Converting strangers into repeat customers is where most business owners find it challenging. This is where having effective sales funnels comes into play.
For starters, a sales funnel is the process or path that a prospective customer goes through before they agree to purchase your product or service. In other words, it starts from the point of the first contact with your potential customer to the stage where they make a purchase.
The use of sales funnels is a proven method for boosting conversions, the main reason why many online marketers are embracing it. However, the only deal-breaker is the effort needed to come up with great sales funnels. You need to invest a lot of time and money to create a sales funnel that will convert most of your site visitors to buyers.
If you are looking to have sales funnels that convert, you're in luck. Clickfunnels is for people like you who need to create sales funnels that convert visitors to buyers.
In this ClickFunnels review, we will provide all the details you need to know about this platform, including its features and functionalities. You will also learn what you can use it for, its pricing packages and whether it's worth the money.
Buckle up for a long read…
WHAT IS CLICKFUNNELS?
We can define Clickfunnels as an all-in-one solution for creating all the elements needed to convert traffic or site visitors into buyers. In other words, it is designed to help create landing pages, optimized sales funnels, webinars, and facilitate email marketing communications, among other things.
For example, let's say you're a professional gym technician who provides one-on-one gym classes and other workout packages in the form of video courses. The only problem is you don't know how to create a landing page to direct your potential customers or visitors.
The landing page should have a section to list your services and provide the benefits your prospect will get if they opt to work with you. You also need to have call-to-action buttons that require your visitors to opt-in to your email list. You can even entice them to join your list by offering a weight loss workout program or muscle-building workout or offer a discount for your premium workout packages.
Once they opt-in to your list, they are given the workout program you promised or discount code and a link to where they can get your premium workout packages. You can then use this list to send valuable content to them as you promote your premium workout packages in a subtle way to convince them to purchase from you.
You don't have to manually follow this process to convert traffic into buyers. With Clickfunnels, you can create landing pages, have an email list, and manage your email marketing without a hassle. Also, you don't need a website to sell.
Now that you understand what Clickfunnels is all about, let's now discuss its features.
- DFY SALES FUNNELS
Clickfunnels software offers excellent done-for-you sales funnels that are categorized into niches depending on the goals you intend to achieve. You can find ideal sales funnels to create an event, sell a product, launch a product, generate leads, etc.
All the sales funnels come with videos explaining the niche the funnel is best suited for and how you can get the most out of the sales funnel. Moreover, the platform also provides an option for anyone who wants to create customized funnels from scratch.
You do not need to look for a hosting provider for landing pages and sales funnels you create. Clickfunnels takes care of that as well as server security and maintenance. Moreover, pages hosted on this platform load quickly and experience close-to-perfect uptimes.
LANDING PAGES TEMPLATES
The appearance of your landing pages is an important part of the lead generation process. Clickfunnels offers ready templates that you can customize to create unique landing pages. There are both free and premium versions of landing pages templates, and all of them are fully optimized. The templates are professional-looking and tested to convert.
WEBINAR FUNNEL TEMPLATES
Clickfunnels also allows you to create webinar funnels by providing templates that will appear as if they are live. Webinars are known to have a great conversion.
MEMBERSHIP SITE TEMPLATES
Would you want to sell premium content? Clickfunnels has you covered. There are templates offered that you can use to create membership sites to offer valuable content.
To benefit from membership sites, you need to offer quality content on your site to convince your audience that your premium content is worth a shot. This is what warms up your leads and convinces them to sign up for your membership site.
Clickfunnels offers customizable membership funnel templates and landing page templates where you set up the sign-up form to your site.
And for people who would like to create a membership site from scratch, there is a blank canvas provided for that.
Customizing and adding elements in your sales funnels is easier using Clickfunnels, thanks to the drag-n-drop functionality. This feature makes it ideal for beginners to learn how to design landing pages and sales funnels that convert. You can move and resize elements with just a click of a mouse. Nothing should stop you from creating professional-looking landing pages and sales funnels.
CLICKFUNNELS HAS A USER-FRIENDLY EDITOR
The Clickfunnels editor is very easy to use for both novices and experienced web designers. You can add a wide range of functionalities with this editor, such as;
ADD CONTENT BLOCKS. Having convincing content on your landing pages can drive more leads. Some of the content blocks needed to boost conversion using sales funnels and landing pages include pricing tables, an FAQ section, a timer to create a sense of scarcity, a bullet-list of your product or service benefits, and much more.
ADD MEDIA. Visuals are crucial to spice things in your sales funnel and landing pages. Clickfunnels editor makes it effortless to upload images, audios, and videos with just a few clicks from your local drive. You can also get images directly from Pixabay, Pixels, and other sources. The tool also lets you embed videos from YouTube, Wistia, and Vimeo.
ADD FORMS. You can also add different forms including, survey forms, sign up forms, shipping forms, and much more to boost conversion.
ADD SOCIAL SHARE BUTTONS. Clickfunnels also allows you to add your social profile buttons inside your landing pages so that you can capture more leads from social media platforms. This Clickfunnels share funnel option allows you to fetch leads from social sites such as Facebook and Twitter.
ADD BACKGROUND COLORS. To make your sales funnels more attractive and guide your lead to the next step, you can use your choice colors depending on your goals and niche.
Other things you can add to your landing pages include Meta data to boost click-through rate and also attention-grabbing popups that encourage your visitor to take action.
The Clickfunnels editor offers a lot of flexibility when adding elements to your pages and funnels. What's more, drag-n-drop functionality makes things even easier.
Are you into e-commerce and want to boost your store's sales? Clickfunnels has you covered. You can creatively showcase your products and also highlight its features and benefits using a multi-stage sales funnel.
What's more, Clickfunnels allows for integration with major payment gateways, including PayPal, Authorize.net, ClickBank, Stripe, and InfusionSoft.
Also, it integrates with other useful 3rd party platforms such as ShipStation to help you succeed in eCommerce.
EMAIL MARKETING COMMUNICATION SERVICES
As if the above features are not enough, Clickfunnels also offers email services. For example, it has integrated with popular email responders such as Active Campaign, MailChimp, Aweber, Hubspot, Salesforce, and many others to help you build and manage your list.
A/B TESTING AND ANALYTICS
It is the small details in online marketing that separates successful marketers from average marketers. That's why Clickfunnels is offering you the A/B testing functionality to allow you to split test pages and sales funnels elements to see the combination that converts better.
You can split-test headlines, images, background colors, call-to-action buttons, content, and much more to see what works.
In addition to this, you also get detailed analytics that gives you a report of how different pages and sales funnels you have created are performing. You will get different metrics, such as their conversion rates, page views, user behavior, and much more.
Such reports will help you tailor your marketing strategy in the direction your visitors are showing an interest in.
CLICKFUNNELS AFFILIATE PROGRAM
Clickfunnels offers an option for paying customers to earn money by promoting this platform to other marketers. There are attractive commissions for affiliates who will succeed in convincing other marketers to get Clickfunnels.
The great thing about the program is that you are provided with virtually everything you need to promote Clickfunnels. This includes pre-written email campaign templates that you can edit, customizable landing pages, banner ads, and much more.
Affiliate marketing is a lucrative field, especially when you promote products with high-paying commission structures like Clickfunnels. This is another reason to become a paying customer to Clickfunnels.
THE SHEER BENEFITS OF USING THIS AWESOME PLATFORM
Some Pros of ClickFunnels to consider include;
GENERATES MORE LEADS
One major problem you will face as an online business is to generate leads continuously for your store. To solve this problem, many online marketers turn to ads. However, despite paying for ads, you still need to get people to click on them, which is not easy.
Clickfunnels offers a solution for this – the software can help you design attractive landing pages, checkout pages, and webinar pages that are sure to pique your customers' interest and encourage them to enter your marketing funnel or purchase your offering.
The platform can also help you build an email list that you can use to provide unique offers. This, in turn, will help you generate more leads, which increases the number of sales.
ENCOURAGES MORE SALES
Another major challenge online businesses have to face is converting leads to customers. Think about it; you own a store on Amazon that deals with a particular product. You place an ad on social media, a potential client clicks on it and finds themselves in your store.
Unfortunately, Amazon also gives them access to other stores of similar products. This means that your potential client might end up browsing through your competitors' stores and buying from them.
With ClickFunnels, it's easy to turn a total stranger into a return client, thanks to the sales funnel. This is because the funnel takes the buyer through the awareness stage to give them an idea of your company, which convinces them that they really need your specific product. This way, you pique their interest and eventually encourage them to buy from you.
LAUNCH NEW PRODUCT WITH EASE
Launching a new product has never been an easier process. It is even more challenging in the online world. Not anymore.
With Clickfunnels, you will find it easier to launch your new product thanks to the product launch funnels. These funnels make it easier for you to create brand awareness first so that your audience can get to know you.
By the time the actual launch is taking place, your audience will have known you and trust you that you are a genuine brand. Therefore, any recommendation you provide, they will be willing to board.
AUTOMATES THE SALES PROCESS
Your sales process should run smoothly from beginning to end for potential customers to buy from you. Clickfunnels ensures that the entire process is automatic to avoid unnecessary integration from the customers' side.
What makes it outstanding is that you can integrate it with your e-commerce platform, such as Shopify, with ease. Business owners who already have a store with the platform can incorporate Clickfunnels effortlessly and automate the process.
Anytime a buyer makes an order, it's automatically sent to your store for processing. The Clickfunnels software also provides a payment integration tool that makes the sales process even much easier.
It can integrate popular payment methods, including PayPal, ClickBank, and Stripe, just to mention a few. With so many options to choose from, the buyer will pay for your product and services without hassle.
GAIN ACCESS TO FUNNELFLIX PROGRAM
Russell Branson is a marketing guru who is well-known for offering useful programs and webinars. As an online marketer, you will gain invaluable tips from a trusted source to level up your online business game and particularly on Clickfunnels.
You will also gain access to the FunnelFlix program that offers Russell's online marketing strategies, including a collection of the best courses on sales, marketing, and mindset. These also include live training from other known online marketing experts such as Tony Robbins and John Reese.
If you look at the Compared to other Clickfunnels alternative, this is not the cheapest platform. You need to pay $97 per month for the lowest plan, which could be a deal-breaker for beginners who are unsure of how it works. However, the software is worth the value for the experienced or those who are ready to learn.
POTENTIAL DOWNSIDES OF USING CLICKFUNNELS
Cons of using Clickfunnels include;
- REQUIRES TIME TO MASTER
Despite being an excellent tool, Clickfunnels requires you to master how to use it to reap big returns. Unfortunately, you need consistent training, which might require lots of time to understand the essential features. But once you know how to build some funnels for yourself, you are good to go.
If you still feel stuck, you can head over to my digital product Funnellogics and get done for you funnels, training, plus so much more. I created it exclusively to compliment Clickfunnels and to make learning it a whole lot easier.
SLOW CUSTOMER SUPPORT
One of the major customer complaints is the slow support team that may take a few hours to respond. Although the company has recently added priority support, it's only available to Platinum members who pay $297 per month. My personal experience with their support has been good if I need to actually reach out to them.
CLICKFUNNELS PRICING 2021
Compared to other similar platforms, Clickfunnels does not come cheap, and for a good reason. Here are the two Clickfunnels pricing packages you can consider;
CLICKFUNNELS BASIC PLAN ($97/MONTH). This plan allows you to register a maximum of three domains, create 20 marketing funnels with up to 100 pages, and has a capping of 20,000 visitors. You get access to all the editor's functionalities, eCommerce integration, DFY templates, and much more.
CLICKFUNNELS PLATINUM ($297/MONTH). This is the package I have always used due the amount of funnels I have and the amount of traffic I send to them. This premium package allows you to create as many domains, pages, and funnels as you want. You also get access to Backpack and Actionetics. Clickfunnels Backpack is an additional affiliate system that allows you to add an affiliate program to your funnel so that people can refer others to your funnels. You are given everything to manage your affiliate center. Actionetics gives you access to an all-in-one email marketing solution.
CLICKFUNNELS FREE TRIAL. Because of the high price, many people may be skeptical about getting any of the two packages. That's understandable.
That's why Russell Brunson, the creator of Clickfunnels, offers a 14-day free trial for this tool. During the 14-days free trial period, you can try all the features Clickfunnels offers. This way, you will be in a better position to determine whether or not this tool is of any benefit to your online business.
I would recommend that you try the functionalities that will help you scale your business first. Because of the many features and functionalities this tool offers, it can be overwhelming to try them all within the 14-days Clickfunnels trial period.
GETTING STARTED WITH CLICKFUNNELS
STEP 1; CLICKFUNNELS LOGIN AND REGISTRATION
To register with Clickfunnels, head to their homepage and click on “Start your 14-Day Free Trial link” CLICK HERE TO GET STARTED.
After filling in all the details requested and credit card information, your account will be created for you, and now you can access your Clickfunnels dashboard.
STEP 2; SET UP YOUR ACCOUNT SETTINGS
Before you start to create pages and funnels, it is important to set up your account. By clicking on the avatar in the top right-hand corner of your screen, you will access your Account Details.
Here you should configure the following settings;
- Profile. This section allows you to edit your picture and personal information, including your email address and password.
- Time Zone and Language Settings. Here, you should confirm your location and language are correctly set.
- Affiliate setting. We mentioned before that there is a Clickfunnels affiliate program you can take advantage of. Check here to see your affiliate ID.
Check all the details on this menu and confirm they are correctly set.
STEP 3: MANAGE YOUR INTEGRATION
Again, you can find Integrations Menu by clicking your avatar on your screen's top right-hand corner. Choose Add Integrations to see all the integrations you can add.
Make sure you set these three key integrations;
- Autoresponder. You will find many 3rd party autoresponders such as Aweber and MailChimp. Choose one. If you intend to opt for the Clickfunnels Platinum package, you will need to select Actionetics.
- Payment Gateways. There are many payment gateway options you will find here, including PayPal, InfusionSoft, Stripe, etc.
- Outgoing SMPT. This is the system that will be sending you notifications from Clickfunnels. Make sure you register for an SMPT service.
Each of these integrations has a short procedure. You will be able to do this with ease.
STEP 4; REGISTER YOUR DOMAIN
There are two options to choose from;
- Register a new domain. Clickfunnels allows you to register your first domain for free for one year. To register other domains, you will have to pay $20 a year.
- Add your domain or subdomain
After registering or adding your own domain, you are now ready to create your first sales funnel or landing page. That's all
FINAL THOUGHTS: IS CLICKFUNNELS WORTH BUYING?
From my detailed Clickfunnels review, there is no doubt that Clickfunnels is a valuable tool that can be beneficial to any online business. Boasting great features, functionalities, and tools, you can use it to increase conversion and make more money.
Yes, it is not a secret that Clickfunnels is more expensive than other platforms, but if you want to scale your online business and have the budget for this impressive tool, I recommend that you go for it.
If I didn't think it was worth it, I would never have built Funnellogics.
If you are skeptical about whether or not to invest your money in this tool, you can take advantage of the 14-day free trial to learn more about its features and functionalities.
Further Reading and value on winwithfred.com: What is a sales funnel and why you should have one, Email marketing service provider report card , Clickfunnels Training: Let's build a funnel episode #1