Digital Media & Marketing Expert Christian Lovrecich

(Last Updated On: May 11, 2021)

We dive into a great conversation with Christian Lovrecich. We talk about everything Digital Media, Marketing, plus so much more. Strap on your seatbelt for a fun ride!

Special Guest Digital Media & Marketing Expert Christian Lovrecich Episode 21

ABOUT Christian Lovrecich

Christian Lovrecich is a serial entrepreneur and the founder and CEO of PixlFeed Media, a digital media agency specializing in scaling e-commerce brands from 6 figures in sales to 7, 8 and beyond using the power of Facebook Ads and other digital strategies.

Christian Lovrecich
Source: Pixelfeed.com

Christian is also the host of the Pixlfeed Channel on YouTube, where he teaches Facebook Ad Strategies and anything related to digital media marketing and sales.

Additionally, Christian is also the host of the PixlFeed Radio Podcast. In this interview format talk show, he talks with colleagues in the industry and various guests who share their personal experiences and their business and entrepreneurship expertise.

Christian Lovrecich ONLINE PRESENCE

Website: Pixelfeed Media

YouTube Channel

Pixelfeed Radio

EPISODE #21 PODCAST TRANSCRIPT

My Beautiful Wife
Thank you for listening to the Freddy “O” Show, a podcast devoted to you, the listener, your purpose, mindset, and your marketing efforts designed to help you go to that next level. Now here's your host, Freddie O.

Freddy Owen
Let's give a warm welcome to Kristin Lowe. Vanessa, Did I pronounce that correctly? Christian?

Christian Lovrecich
You got it, man. Great job. Thank you. Yes, you did.

Freddy Owen
Welcome to the Freddy yo show, man. So let's get the popcorn Poppin, who is Christian Lovrecich, and what makes you tick?

Christian Lovrecich
Oh, man, anything marketing sales, servicing clients making money? Some will say I'm greedy, but you know, money's good, man. There's nothing wrong with money As long as you take care of everyone in yourself. Right?

Freddy Owen
Absolutely. Um, as far as you personally what's hobbies? Anything that you love doing?

Christian Lovrecich
hobbies? You know, I mean, honestly, man, I'm obsessed with what I do. So I mean, I can be totally straight with you. I'm in this world. Like at least 12 hours a day. I have a kid now. He's only six Congratulations. Thank you. Yeah, it's changed my life. I never wanted kids, and it's the best thing that's ever happened to me. Definitely changed my life. I mean, I know I sound like every parent out there, but I never thought I would. So I make time for him now, you know, love spending time with him now and then like when I have free time I've always been a PC guy. I play a little bit of video games here and there whenever I get the chance but very rare. And you know I'm 40 now, you know, back in the day when I was single, you know all my 20s and 30s I was partying almost every night you know since I could do you know I've done pretty good so. Still, those days are way behind me, man; the hangovers, you know, when a family now forget it. That's done and

Freddy Owen
One thing about turning 40 not to cut you off but turning 40, I'm 47, right. I do not drink anymore, but the hangovers dangerous lasted four days.

Christian Lovrecich
It's so bad. Yeah, everybody warned me, you know I mean, I was a pretty big party animal man. I mean, I lived in Dallas for 10 years again; I was single the whole time, then you know Fort Lauderdale less Solas to beach you always know in like downtown areas. And you know I grew up in cells, man. Hence, I'm very I'm an extrovert. Believe it or not, I'm a very extroverted person before I get into the whole world of inbound ROI, you know, marketing and all that, so I always had FOMO fear of missing out. Hence, I had to go out every night of the week, you know. I was single, so that's what I did, you know, drink girls the whole nine yards. Then but you know once I met the right one, if things start to slow down is like you said the older I get, you know, you go from what I used to call benders to like, okay, happy hour and then happy hour we're supposed to like okay, maybe on Friday and then on Saturday, maybe one fun Sunday funny at the beach. And that's about it. But you know, the older I get is just it's not worth it. You know, as much fun and I love it. I love you, know, having drinks and having a good time. But I say I pick and choose my battles now, especially with a little one. The last thing I want to do this deal with him and hangover, right? And you know, would work 40 it's, you know, you have I can have three drinks. And you know, I won't have a, let's say, hangover The next day, but all cylinders. I won't be firing on all cylinders the next day. And you know, I deal with numbers all day, and I have to stay sharp. So, you know, so nowadays I go. I go like a month, month, and a half without a drink. Unless I go, especially now with the pandemic. There's no right. You know, I don't drink at home. So, you know, it's been, I don't even know it was less than 100 drink, to be honest with you.

Freddy Owen
Oh, fantastic. That's a good thing, honestly. So

Christian Lovrecich
it is. Yeah, yeah, for sure.

Freddy Owen
Well, I'm super excited about this. This chat today. So a three-part question. When did you first discover that you wanted to be an entrepreneur? What roadblocks did you have to break through to get there? And what was it, the secret internal superpower that helped propel you to where you are now?

Christian Lovrecich
Yeah. So I have a bit of a little different story when it comes to the whole entrepreneur thing and having that fired up. Once you know that that that helps you make it, I guess it's the word I'm looking for. I grew up in a family of entrepreneurs. My grandfather, his father, my dad all had pretty big businesses. I mean, my dad's company, at one point, had 4500 employees. So I've been around it my whole life. And I think my grandfather at one point had like, I don't know, like 2000 employees or something like that. You know, growing up, so since I was born, you know, I was always hanging out there offices, right? I was the first kid to firstborn. And I was hanging out in their offices, you know, that will take me to work with them. So the whole you know, a business thing it's been in my you know, I've been taught, so I was born but Here's the thing that a lot of people don't realize when you grow up, even though my father and my mother, they, they really gave me taught me a work ethic like you got to work hard for what you want, right? Yep. Even though I had that work ethic from day one, and my dad always always made me get a job, he didn't let me work for him until I was 18 years old. Besides, before that, I had to get, like, all the horrible jobs you can think of, you know, back in the day, you know, like retail restaurants, the whole nine yards, right? So I always had a job. But here's the issue. And this is, at least for me, and I talked to other people that grew up in St. You know, the same type of situation. When you grew up with money, and you're spoiled because I was spoiled. I'm not gonna lie. Even though that again, I was forced to always have a job. And if I quit my job, I got fired, everything got taken away, in the back of your head, you always have it that if something goes down, your family will take care of you, because I'm very close to my parents. So I knew it. Like if I messed up, I had my dad to rely on. Hey, Dad, can I just have so many? He would just give it to me, right? Yeah. And here's what happens with that. Even though you grew up with a work ethic and think you're doing the right thing, you're not giving it 100%. I thought at the time I was giving it 100%. But now that I look back, then I'm 40 years old, and not even a 40 I knew this 30 years, you know, it's like now that I look back, I'm like, Oh, my god, I was such eff up, you know, it's like, I was just half-assing, everything just to get through it. And long story short, I grew up in Venezuela. So for those of you that are listening, right now, this was a full-blown dictatorship, though it went into a socialism state socialism in the 90s. And that's where my dad had his businesses, along with my family, were Italian immigrants. And my dad lost a lot of money. And we didn't know anything about it until I found out in my mid-20s, I guess, because our lifestyle never really changed. And that's when I'm like, Oh, my god, like, I have no one to take care of me, if something goes down, I have to take care of myself, I should say, like, the early 20s, like 2021. And that's when I really went into overdrive. And that's when I started my first brick and my first brick and mortar business with some money I had saved up and, you know, had it for what was it 10 years, then the economy crashed when I you know when that went down in 2010. And at that point, I didn't know what I wanted to do. So I took time off, came back to Florida, and worked with another company to do marketing for them. And then until I had the idea to start my first, you know, store online, and the rest is history. But the point that I'm getting at here is that, you know, I wasn't like one of those success stories like oh, yeah, I do from day one. I want to be an intrapreneur. And I did it when I was 15. No, it was not like that at all. I didn't go on overdrive until I was much older when I realized I had to. So if anybody that's listening to this and you grew up broke, or you're broke right now, or you grew up with like, you know, you know, with disadvantages, man, you have no idea how much of an advantage that is, in a way. I know it doesn't seem that way right now. But it gives you the drive to succeed in life first. Sure.

Freddy Owen
I completely agree. And I think that's first and foremost is I went, my dad was the same way. My dad, when he loaned me money. He was the worst son credit card. He was the worst collector if I didn't get back on time with us the right to the penny of what I owed him. Every every week, I paid him. Oh my gosh, it was like everything was falling apart. But yes, I agree. Because you always have that in the back of your head. You know, I can do this, or I can do that. But so your superpower actually realized this situation.

Christian Lovrecich
awareness. I think you could call it awareness,

Freddy Owen
I love it. That's perfect.

Christian Lovrecich
It's awareness of the situation. You know, like now, Now I have to take care of myself, No matter why, because I have no one else to rely on. Because when I went to college, I dropped out the second year. I was like, This is not for me like I already knew wasn't for me, and growing up around my parents, my dad's business, and my grandfather, you know, from the day you're born, it's like this is what you're supposed to do. But the only difference is it got taken away from me because of everything that went down in Venezuela, so my dad sold his business right before everything got really bad. You know you grow up from like your dad telling you that this is all going to be yours to one day get taken away. And then he just decided to retire because he could write, and then he lost a lot of money, so that's when I was like, okay, I need to figure this out. Right, I can depend on my dad for the rest of my life or whatever. You know, and it's a rude awakening, but it's Yeah, that's a superpower, man. But you know I grew up with you're a product of your surroundings and not gonna lie being around all those business meetings and being around my dad. My grandfather, you know, Dad, I learned a lot from that. Because I can say right now, I didn't learn shit from college; college was a waste of time. It was just me party the whole time, like sitting in algebra two, you think I use algebra.

Freddy Owen
I never went to college. And honestly, I had my grades in high school was like DVDs. And if I got to see, my parents were super excited. I just wasn't, I don't like, never liked it. And I've always, like, created my journey, sort of like on a whim. And now I've gotten older, I've realized, you know, to prepare, your preparation is in the separation. I sold that for my pastor Jeremy Swire, Jimmy Kendall era; he changed his last name. But that's the thing is you prepare things, but no, I completely understand like, I'm not a book guy. I, I can only my high school days were crazy. But I can only imagine college. Plus, you have all the partying around you. It was a big distraction.

Christian Lovrecich
Oh, absolutely. Like I can tell right now. I like to read. And I always read a lot of books. But I stopped reading. After high school, I think I want to say maybe a book here, and they're like, Oh, well, you know, like Harry Potter book or something like that. You know what I mean? Yeah. But I stopped reading for the longest time. And then I started I picked up reading again, like, in my early, I want to say the early 30s. And, you know, now that I started reading about the passionate stuff that I like, and I mean, it has taken me to a whole different level. Like I mean, there's no doubt. So when people say, you know, I was that kid, I already said. Oh, he has, you know, your son is just like, he doesn't pay attention. He's off the rockers ADHD because he can't concentrate. It's not that I couldn't concentrate. I just didn't care. Like, I'm sorry, I don't care about calculus, I don't care about, you know, the subjects that I cared about. Those are the ones that I excelled at; the other ones, I couldn't care less. I had bad grades. Like, I felt algebra two, I think it was twice, just because I couldn't sit through and I will fall asleep every single time, but you give me books that I care about or something that I want to do. And I'll get in the zone for 16 hours easily. You know what I mean? So, you know, when you're trying to tell, you know, somebody they have, they just maybe they haven't found what they like yet, and it doesn't mean that you're going to know from day one. I mean, perfect examples. My wife. Yes. You asked her what you're passionate about. She's like, I don't know. You know what I mean? Like, yeah, she doesn't have a passion as I do. It's hilarious because she tells me all the time. She's like, I wish I had it like you because then I would have things figured out. She's very successful. Don't get me wrong, but and she likes, you know what she does, but it's not the same for sure she did it for us like, this is a career that's gonna be very lucrative, you know, in the long road type of deal. Instead of being like, I'm super passionate about this. Because what she does is not exactly what she had in mind. It's a different branch of the profession. But it just happened that it worked out for her, and she enjoys the people that she works with it, you know? So it's, it's, you know if you think you have ADHD, or your son or your kid or whatever, I'm no doctor, but I bet you like I will say at least 60% of the time, they're just not doing what they want to do.

Freddy Owen
That's I have that. And I have got the same way. That's why if back in the day when I was a kid, I was doing bad in school. My dad, they put me on Ritalin; my dad was so bent. And you know, he didn't understand it. You know, like, How could my son have this problem? But if back in the day, I used to love wrestling, so you get me to watch, you know, Pro Wrestling on, you know, when I was a kid, I used to love it. Me my brother would wrestle but talk about school. Oh, I would fall asleep. Right? So I completely get it. So I really love the insight. I love it. I think that's fantastic. So we're gonna dive into the next thing is let's talk passive income streams. What is something you see entrepreneurs missing the boat on when it comes to that part of their business?

Christian Lovrecich
That they think that a passive income stream is something you set up in a couple hours, and then you live rich in your Bentley or Ferrari, for I see your life when that's not the case.

Freddy Owen
Are you talking about what all the sales pages say?

Christian Lovrecich
Yeah. Here let me pull up in my Lambo right now. Yeah, it's passive income, I think. Do they exist? Absolutely. Can you make a lot of money? Absolutely. But the part that every quote un-quote guru leaves out of older ads in the YouTube videos and all that stuff. And that's why I keep it super real on my channel; like I don't play that game is dead, you got to do a lot of work to set it up and make it happen. Right. And there's, you know, different ways that you do that. Whether it is growing a following on Instagram, tik tok, or Facebook or whatever Twitter, right? It takes work to create the content to grow a following. You don't just wake up with a million followers unless you're, you know, I guess a hot girl that does a viral video and all of a sudden you hit it Right, yeah, especially in business, right, let's face it, passive income, most of them that the ones that are gonna be very lucrative, they're on the business side of things like, you know, whether you're pushing a software or some type of program, or, you know, there's, there are so many products out there. I mean, there's so many, so many.

Freddy Owen
That's what I see, though, is that when I talk to people, when I was coaching people, I would tell me that they're okay. Or they were part of mobe, or they were a part of a lot of these like MLM type setups, a lot of already been around anymore. And I was like, What else are you promoting? Well, I'm promoting this. And I was like, there are so many other things you can promote. And plus, think about it, if you have a, let's see, you have a list of 10,000 people? What's the percentage of people that are actually gonna want that one thing?

Christian Lovrecich
1% tell you right, now I got the numbers. So if you have an email list, right, okay. And that email is that email list; let's say there are 100,000 people who write a list. And let's say your open rate is 20%, which that's okay. You know, have an email list that goes anyway, from anywhere from 20 to 60, or even more, depending on the product or that type of list or whatever. But let's say only 20%, open your email, right. And let's say you have a product, you're pushing an offer for $97 or 100 bucks. If your conversion rate on that offer is 1%. You just made 20 grand. When email, think about that. Yeah, I mean, an email list is your personal ATM.

Freddy Owen
Just true, very true.

Christian Lovrecich
But in order to build that type of list, with that type of people that are going to convert, it takes a lot of work; you got to nurture that list, you got to nurture that audience. Again, you don't wake up just one day, and all of a sudden have all these people that that follow what you do or take your word for anything you do. To set up different, you know, passive income streams, you got to put up the work at first, like another perfect example, my YouTube channel, I launched it literally November of last year, you guys got to remember, I'm 40 years old, I'm not Jake Paul, or whatever. You know the kid, doing a million videos a day and all that stuff, and pranks and all that, like my channel, is all about Facebook hats and digital marketing. So that right there cuts a lot of my audience out, right? A lot. So think about it, how many people run Facebook ads or want to know about digital marketing? Not that many, only the people in the industry, right? So even though I've been putting out an average between two to three videos a week on there for a year, I'm still not monetized. I'll be monetized literally in eight days when I hit the numbers that YouTube requires, right. But again, for a business channel, even though it took me a year to build that up when an audience from zero, I know for a fact that I'm going to be paid the highest CPM on the platform, which is anywhere between $17 to $27 on the ad, now I know how to optimize those ads. So I'm going to load up that channel with ads, right?
Because I'm giving away a lot for free. But that took me a year to build. And that's something that's gonna give me money, and it's going to keep growing for the rest of my life. So it took me a year of hard work consistency to build that stream. But it won't monetize for another eight days. And then after that, I mean, I can stop, and I got plenty of content there that will still, you know, that will make me money for the rest of my life. But again, I tell you from the beginning, I'm greedy, man, I want more.

Freddy Owen
why would you stop? You know, I know you say that you know, your audience is, you know, got shrunk down because you're not doing like the pranks and stuff. But I think that there's a cool thing about that you have a targeted audience that you can have, you know, people who are going to go to you're gonna be like, hyper-focus on what you're teaching.

Christian Lovrecich
Oh, yeah, no, my audience is the super hyper-focus. And when they get on my list, you know, they're super engaged. So even though they don't have, you know, a million views, you know, it's, it's, let's put it this way, my youtube channel has paid for itself at least like 20 times right now. Because it's not just, you know, the ad revenue, its clients, and you know, all that good stuff, right? It's gotta be clients. It's got me gigs. You know, it's, it's made a lot of money just for being there, even though it hasn't even been monetized yet.

Freddy Owen
Well, that's a cool thing is, but the biggest thing about that is consistency. People don't understand, as you said, the gurus; I don't even call them gurus. But they don't tell you behind the scenes. Okay. First of all, I talked to a guy today about creating a funnel and a nice guy. He spent a ton of money. And he didn't really. He said, I built these funnels, and I'm not making any money. Right? And I'm like, are you sending traffic to them? Well, well, not really. Not yet. Okay, then what do you write? The problem is people, they don't understand that either you have paid traffic or organic traffic, you know, like free traffic YouTube. Unless you do ads, Do you do YouTube ads?

Christian Lovrecich
for clients and myself? Are you talking about the channel?

Freddy Owen
in general, for your channel or just straight up organic?

Christian Lovrecich
No, it's a straight-up organic start; I haven't done a single thing besides just like writing the description. And that's

Freddy Owen
not how many subscribers you got.

Christian Lovrecich
I think I checked a couple days ago; I think I'm up to like, 1400.

Freddy Owen
I want to say 1350. That's fantastic.

Christian Lovrecich
That's fantastic. But you got to remember, even though it's not a lot, most of my audience, you know, the average view, it's six to seven minutes per video. Well, they're looking at the answer for something, you know what I mean?

Freddy Owen
Exactly. And that's it goes back to the Gary Vee thing where Gary Vee would always talk about his wine channel. He's his first 100 videos he made. He had like 50, you know, 50 views, and then you're gonna get to a point to where it's like that tipping point where you're gonna start seeing a flood of subscribers come in. I truly believe that.

Christian Lovrecich
Oh, yeah, no, no, I know. So like I've seen, I've talked to other YouTubers, and I've seen their stats behind the scenes, even though they're not in the same vertical. And everybody has the same pattern. It's like, Well, it depends, you know, some people hit a viral right off the bat, you know what I'm saying? Like, depending on what you do, but the ones that I've seen in things' business side, it's the same exact partner pattern. It's like, for the first year, it's just like, okay, little by little, the algorithm gives you, you know, oh, here's a reward for being consistent. And then, all of a sudden, out of nowhere, is just you just see a huge spike. So when I'm predicting on my channel wants to get monetized in eight days, knock on wood, because somebody's counting the days, I don't even care, because, listen, once it gets monetized, it's gonna make me like, barely any money. But just so I know that the hard work paid off, that's all I want to know, you know what I mean? I don't care if it's $20; I just want to know, I got monetized 100%. Once that happens, and you know, I put the ads in the channel, then YouTube will push the channel because now they're making money off of it, you know what I mean? So that's the rewards like, okay, you put the ads, now we're gonna push you like really push you and only have like, one main competitor, that does what I do. And then one that kind of does the same thing. But I barely have any competition because the ones in that vertical, a lot of them, hide the answers. And, you know, it's more of the lead generation sort of thing, when, you know, I talk about mostly e-commerce and how to get sales right away.

Freddy Owen
Does that make sense to you why people hold back?

Christian Lovrecich
Oh, yeah. Because they think because if they hold back, they think if they put it in, in a course, don't make money or, you know, they don't want to give it away, because I want to package it and sell it. But the truth of the matter is that you can go on my YouTube channel, and I keep talking about the channel, but it's a perfect example. It's like, I can grab those videos from the whole Facebook marketing list. And I bet you, I'll put money on it, I repackage those into a private course and charge, I don't know two grand for it, and people will pay for it. Because that they don't appreciate it when it's free. You know what I'm saying? So if I put it out there and package it and be like, here's each feeder's order, and you get to watch it in even though you know, I can sell it. I know I can sell it. But you know, that wasn't the main goal for the YouTube channel, because the truth of the matter is like, you know, digital marketing, Facebook ads, it, especially now, it changes so fast and so rapidly that if I put out a course that will take me literally months to record and put it together, I'll probably be obsolete in a matter of weeks, most of it at least.

Freddy Owen
So you focus on the actual one-on-one coaching.

Christian Lovrecich
No, focus on clients. I mean, I do offer strategy calls, you know, to people and businesses and students, but I focus mainly on my own stuff. And then I have clients that, you know, run ads for having a small team around me.

Christian Lovrecich
know what people know my main income is I have two brands that are e-commerce. And then I have a small boutique agency where we run ads for stores that are making six figures. We take him to 789 or more. And then you know you have the What do you call it? The YouTube channel podcast, and then I'll offer you know coaching and strategy sessions for businesses. They book it with me, but I also limit those to like four hours a week.

Freddy Owen
So do you feel that Facebook is the best advertising platform?

Christian Lovrecich
best that's a Yes and no. So when you're looking at Facebook, and you're looking at Google are two completely platforms, then you got Snapchat, you got Pinterest, and now TikTok in the game. The advantage that Facebook has, it's the vast amount of data that they have on everyone since day one. And their ad platform is one of the most advanced right next to Google. The difference between Facebook and Google is that Google when someone's in Google, they're actively searching for a solution or searching for something on the spot. When they're on Facebook, you're interrupting their day. But Facebook has so much data that it knows when to place your ad, at what time, what day, and Who's most likely to pay X amount of money for that particular product. Right, so that you can predict, you know, who's gonna buy your product. Google is more expensive most of the time. So it's two different platforms. But after the iOS 14 update that's coming in the next few weeks, I think Facebook's the, it's the one that's going to pull on top because of all the data that they have already. You remember, Google has searched data; they don't have all your behavioral data and everything else like that like Facebook does. Because Facebook was ahead of the game with the pixel and all that stuff.

Freddy Owen
Yeah, big time. I think is I, I try all different kinds of ads to Facebook ads. I'm not saying I'm a pro; I'm like you are by any means. But yeah, I think that it's definitely the most used by marketers, and a lot of cases, you know, well, the

Christian Lovrecich
the reason why a lot of people jumped on the Facebook bandwagon, including me, back in the day is, you know, one, back in the day, when you logged in into the Google dashboard, it was so intimidating. And still is to a point if you don't know what you're doing. And Facebook was just simple when it started. So that's why I started, you know, that was one reason why I jumped into it was so cheap back then, because it was brand new. And I personally evolved with the platform from day one. So I've seen it go from nothing to what it is now. So, you know, it's easier for me to use it than somebody who's just starting today, and they log into both platforms; I still think Facebook is a lot more user-friendly. And it definitely brings better results for you know, passionate products, like, you know, let's say you own a cat, and you know, you see a cat product, you must have it for your cat, you're a dog person, right? People are obsessed with their dogs, right? Those types of products do really, really well on Facebook.

Freddy Owen
So keep in mind, everybody that's listening to this, that Christian, all his information will be in the show notes. So if you want someone to do your Facebook ads for you or a consultation, we can give them a link for that, correct?

Christian Lovrecich
Yeah, absolutely. Yeah. Yeah, you get the gist of the YouTube channel, and any other descriptions have the links for everything so

Freddy Owen
and the YouTube channel will be in the show notes. Okay, so now let's go-to automation because automation is something I absolutely love. And I know you do that as well. What part of your business? Do you automate? And are there any key aspects that you feel shouldn't be automated?

Christian Lovrecich
I automate as much as I can. I mean, I like to use zap here; I use slack. I have processes in place that, for example, you know, I use tools, like Trello and Asana for project management, keeping track of the whole team. But everything that's email, that's all automated using Active Campaign, or klaviyo, depending on the platform, so if you're an e-commerce, definitely because of the way it integrates with Shopify and the way segments, all audiences for personal lists, if you're a coach or you know, an influencer or anything like that, and you want to build your email list, definitely Active Campaign. You can set up your sequences, you know, I have my sequences that go out every two days, on the personal side of things. And then, for example, so you know, when it comes to projects, here, perfect example, you know, I keep bringing up YouTube, but it's like the best example for this. So videos that I shoot, okay, so when I shoot my videos, they're not super polished or anything like that. I'm more like, here's your question. And here's the answer. And I literally wake up that Monday morning or Wednesday. I'm like, okay, what do people want to know? And then like, okay, I'll answer this, and then I get in front of a camera, I record everything. And as soon as I'm done, I upload the file to a Google Drive folder, and data automatically with Zapier sends 100 edifications to my editing guy. My editing guy edits the whole video, which then lets me know, on Trello, the project management, you know, board, which tells my VA automatically to upload the video on YouTube, who also tells my copywriter to connect with them and given the description for the video along with the tax. So yeah, out of it, as I mean, there's no way I would have the time to do the whole YouTube thing by myself. If you just heard all of that. You know what I'm telling you?

Freddy Owen
How long did it take you to find the right team? To do that a while.

Christian Lovrecich
Luckily, my video editor was the first person that I hired. Thank god he's been with me for, Like, I think, three years now; he's awesome. He's in Albania, then VA. So I went through, like I say, three vs. three or four VA before I stuck with the one that I have. And she's been with me for a year and a half, I think now, and she's amazing. So she's getting a race soon. My copywriters have been with me for close to five or six years. So yeah, we're pretty close-knit together, you know. And then my main VA, the one that has been with me a year and a half, manages the other two VA that take care of like little, you know, like little tasks like pushing the orders and Shopify and stuff like that.

Freddy Owen
Okay, so do you really just focus on email marketing, as far as your main to communicate with your customers other than YouTube and email marketing.

Christian Lovrecich
with my clients? No, yeah, my clients, I communicate with them on email marketing, and then YouTube, I mean, our clients, I have a very small handful of clients, for the agency side of things, I have no desire to ever have one of those huge agencies, like, that is not my goal at all. My goal is to grow the two brands that I have in ecom that are, you know, keep growing year over a year. And at one point, I know for a fact one of them I'm going to sell, which is doing well. But the SEC, the SEC, I call it the second one, because it started off to be the first one. That one's gonna be pretty big. And I have a partner on that one too. And it's going to be very big at one point that that wants to get to a point about, I want to say, a year or two. There's no way I'm gonna have time for clients anymore or anything like that. So at that point is just concentrated on that brand. And that's it.

Freddy Owen
So communicating with your list, as far as your email list, email.

Christian Lovrecich
43% open rate or something like that on email.

Freddy Owen
That's fantastic.

Christian Lovrecich
Yeah, yeah, that's really is.

Freddy Owen
So you haven't dived into any of the like text messaging and community, stuff like that.

Christian Lovrecich
So for e-commerce, I do use text messaging and email. It's all segmented depending on what their actions are on the stores. So somebody you know views, views a product, or adds to cart but doesn't purchase the product, and a text message sequence goes out to try to get them back to purchase the product.

Freddy Owen
Perfect. So what do you want your autoresponder of choice?

Christian Lovrecich
autoresponder for personal I keep saying personally that's how I communicate with my list of my clients. It's

Unknown Speaker
active campaign mine too.

Christian Lovrecich
Yeah, love e-commerce. It's Claria

Freddy Owen
e-commerce is klaviyo

Christian Lovrecich
Yes, Clay vo k Li vi Why? Oh, it's definitely designed to work together with Shopify. And you can actually integrate all your audiences with Facebook ads where your Facebook ads account and you can create you know all this stuff that you can do in Active Campaign, but it's geared towards e-commerce.

Freddy Owen
Yeah, fantastic. Okay, so now, next question. most overrated marketing Avenue you see people using

Christian Lovrecich
, most overrated Avenue? What do you mean by Avenue? Like,

Freddy Owen
like, like strategy, that you think that? Overrated? I wouldn't use it. But here's the thing I in the online world, especially with new people not going to this. I don't want this to sound bad, but it's true cuz I was one of them. When I first started up, is there like sheep? They follow? Right? The trends. So what trend Do you see? Starting there, you're like, wait for a second man that just doesn't. That's just like, crazy. If any, you might not have any.

Christian Lovrecich
I'm just trying to think the top of my head, the latest trends; I don't. I don't keep up with these trends a lot anymore because I'm so busy with everything that I know works. But I can tell you one thing. When I started digital marketing, I definitely suffer from shiny object syndrome. I was buying courses left and right. I was trying a million things, you know, wasn't concentrating on one thing. I wasn't really successful in starting it until I stopped, and I was like, okay, this is what I need to do, this and that. And that's it—nothing else. For example, I have a YouTube channel, but my Instagram account is basically non-existent. And my TikTok account is just me making stupid videos. It's not even business-related. Because I need a personal life to like, you know what I'm saying? So, like, stick to one, you got to stick to one thing, and right now everybody's hopping on the clubhouse trend. Um,

Freddy Owen
I have to admit, it is pretty brilliant. It is, and I was going to say that you'd be perfect for that if you haven't signed up for that.

Christian Lovrecich
Oh, I'm already on it. But here's the deal. This is the one that everybody's jumping on. And this is the one that everybody's gonna take advantage of everybody. You got to be careful about which rooms you're joining. Alright, because I already see all the guru rooms with the fake like millionaires teaching millionaires how to make $3 million in 10 minutes. You know what I mean? And I know a lot of these people I know a lot of so for Clubhouse to be to work. Make sure that you're getting in the right rooms. Like I've been in rooms with some amazing people that I never in my life thought I will be in like Daymond john and like, you know, Mark Cuban, you know, like in your you're literally sitting. It's a conversation, man. It's crazy. I mean, the name, it's great. It's like being in a clubhouse. It's like, you know, there's no fluff. There's no, you know, when you get on those real rooms, right, Jay Abraham was in one of the rooms the other day, like when you get in those real rooms, and it's just like a real conversation. It's amazing. Basically, I'm telling you, if they'd be careful with the newest trends, I'm saying, I mean, test everything because there's nothing wrong with that. Just make sure you're maximizing the use out of it and not falling for all the guru tricks because that's what really bothers me, people that lie, or they make it seem super easy. Right now, out of 100 people who've done digital marketing or courses or stores or anything like that, maybe five out of 100 hit it out of the park on the first try. Most people had to rebuild their funnel 30 times before it hit. You know what I mean? It's not. That's what I hate. They sell the stream that happens overnight. And that is not the case.

Freddy Owen
I think that that number is high 5%. I think it's, and I could be wrong. But like, seriously, because the people I talk to, there's so misdirected even if they buy a course they don't. They still don't lay it all out. And it just drives me nuts. But yeah, and I think a lot of it is If it sounds too good to be true. It's gonna be too good to be true. Absolutely. Just you use your common sense. You know, and I fell for it. I fell for it.

Christian Lovrecich
I did it.

Freddy Owen
And I felt like a fool. My wife looked at me like she wanted to punch my throat. I get it. But if it sounds too good to be true, it is it takes hard work, dedication, and consistency. And not think not caring about what other people think. Don't be somebody else, be you. That's all there is to it. And then you're going to find people that really love you for you. You know, and that's the cool thing about it. So definitely.

Christian Lovrecich
Yeah, perfect example. Like when I got started in this whole world with e-commerce and all that stuff. I remember one day, this was when Shopify was like brand new, like literally brand new and Facebook ads and all that, like I got on Facebook ads, like literally when they were like pretty much, you know, brand new. I remember being in a private group and people throwing screenshots, right. Oh, my god, I sold like 10 grand today. And I was like, Oh my god, like, I'm like we both in the same group in the same circle. How did he do it? And how did why can I do it? You know what I mean? Well, no, I'm friends with that person. 10 years later, he had been doing the same thing for 10 years before that. So the knowledge was already there. He just got a new platform that was super cheap at the time. You know what I'm saying? Yeah, so he basically had the knowledge back then that I have now. And then it was Facebook ads where they were like two cents to run an ad. And there was no competition. Of course, he made tons of money. You know what I mean? So mostly, when you see this guy sort of legit, or in, you know, there's only a few that are legit. They've been doing this for a long time. You know, if you're listening to one thing out of this whole thing is remember that people who are successful in this business, the real ones, they've been doing this for a long, long time, I can assure you did not happen overnight. And they've been through the trenches. Yes.

Freddy Owen
That's the one thing about it: when they show their results, do me a favor and show results. But show me what it costs to get those results.

Christian Lovrecich
Oh, that's my biggest beef. Like I show my Facebook ad accounts because I go back, Mike Vigo, my group, I have a Facebook group of Mike here, I made seven grand today on this store with like, it's brand new one day, and then, you know, I show the Facebook ads, and I spent, you know, $4,000 because I'm just buying data, you know what I mean? People don't realize that. So yeah, I sold 30 grand worth of stuff. But I spent, you know, 21,000 because it's a brand new account. You know, like people don't realize that they only see the shiny screenshot. And you know, people do this on purpose too, because they know they're gonna catch your attention. But you have overhead, then you have employees, then you know, a store. It's not real unless you have a hit product. You know, if you're doing like dropshipping and stuff like that, your margins are only going to be like 15% to 20%. That's it. So when you see those screenshots for 100 grand in a month, they probably made 18 grand out of all of that; after all, everything that's not even counting taxes. You know, it's like people don't think about that.

Freddy Owen
And that's where smoke and mirrors come into play. And I like transparency. Absolutely. And that's why I told the guy today I'm like, Man, you got to buy traffic, it costs money.

Christian Lovrecich
Don't get me wrong, there's nothing wrong with making 18 grand in one month, but you know, let's be clear here. You didn't make 100 grand; you made 18 grand, which is still good, but you're lying to people by just showing the cells screenshot without everything else.

Freddy Owen
100% okay, so next question. Most underrated marketing strategy, I've probably you probably thinking, engaged, engaged. Okay, go deep into that.

Christian Lovrecich
So a lot of people, especially when it comes to ads, concentrate on acquiring a customer, the top, and retargeting. They were dropped from the funnel-like, you know, add to cart or view to view content, they've used something, but they didn't buy from you say from personal stuff. And they forget about all those warm audiences that follow the that interact with your Facebook posts, your Instagram posts, the ones that view a page, but they didn't do view content, you'll be amazed how much money people are leaving on the table, I call it the middle of the funnel. That is the biggest thing that I see across every business that they do not take advantage of. I've had companies that I brought up their profits by 23%, just by just in the middle of the funnel with audiences that are warm, but they forgot they even existed.

Freddy Owen
So you're talking about the actual ads themselves and actually talking back and forth to customers. As well as

Christian Lovrecich
Yeah, ads or even if you're doing organic people, people did they forget to interact with those people that did not buy from you that they follow you, but they're not buying from us, you got to change your message to touch those people. And if you're doing ads, there's you know, you got to create audiences of people who interact with your Facebook posts, Instagram post, anybody who view your videos or listen to your podcast but did not buy from you. Those are all warm audiences that already know who you are; you just got to give them that extra little push to buy from you. And you'd be amazed how many people leave those people out of their sequences or ads or whatever you want to call it.

Freddy Owen
That's brilliant. That's brilliant, man. So tell me about pixel feed media.

Christian Lovrecich
pixel feed media. So pixel feed media is the I guess you could call the umbrella for everything I do. So pixel feed media is the name of the main company, but it's also the main of the boutique agency. We deal with help e-commerce stores or brands that are already doing six figures in sales, they're already proven to make sales, they have products, they're a brand already. And we help them scale to 789 figures or beyond, if possible, with Facebook ads and, you know, email marketing and sometimes Google; I have somebody who's amazing at Google ads and my team. So we concentrate on that. And then you know, it's the whole brand, you know, when it comes to YouTube and everything that I do,

Freddy Owen
that's by invite only, correct?

Christian Lovrecich
Yes, invite-only because we have to make sure we're a good fit to work, you know, together, we don't just take anybody like you to apply. And then we go through everything in, you know, everything looks good. And we have, we have space in our team, which, you know, we're growing slowly, but I'm going to cap it, I'm going to cap it because I can't do it all. We'll take you on, but it has to make sense. You know, I've gotten to the point where I could get I get to pick and choose who I want to work with. And you know, the people that I work with, we've been together for years and years. So because we want you to be successful, right? If I know that you can be successful, I can take you to the next level. Well, you know, and we click, well, definitely most likely to bring you on. But you know, sometimes there are those costs where you know, things don't click, and you know, or I for some reason, I know that I can't improve your brand, or take it to the next level because of X or Y, I'm going to let you know that it's not the right moment yet. So

Freddy Owen
and that's the thing. I'm the same way when it comes to building funnels for people. Often, it's what their expectations are, you know when they come in and they say, you know, how much is it gonna be and they just don't understand what goes into it. So yes, I completely agree with you that you have to be picky when it comes to who you bring on. Especially Wow.

Christian Lovrecich
You know, oh, yeah, I built my short funnels. I mean, I've had funnels that I have to change, like literally like 30 something times, just to get a purchase. Because even though you think you know what you're doing, or even, you know, or you know what you're doing. It's amazing. Like sometimes the ugliest funnels are the ones that convert, you know, it never fails. Like, I'm like, Alright, let's make this one this way, that one that way, and the ugly one wins, like 80% of the time, like, which makes no sense to me.

Freddy Owen
I think a lot of it has to do with the fact that we're in the industry, and we've seen the ugly ones. We've seen the nice ones. And maybe it's just that they're not seeing the nice ones. I don't know, but I guess I agree with you because a lot of one's funnels I've done, which I thought weren't gonna convert, they converted great. But also, a lot of nice ones have done that too. But the problem is people when they, when they build a funnel, and it doesn't convert, what they do is they completely build another funnel, and you don't have to do that; you start with one thing at a time. You know, the simplest tweak of a headline can make the world of a world of difference. So If you're

Christian Lovrecich
Yeah, I tell people all the time when you're doing a funnel, you get to test one variable at a time. You don't have to build a whole new funnel. So you start with a headline, you test your headline, and once you figure out your headline, you move on to the next thing.

Freddy Owen
you know, it's like what your next thing in a funnel is?

Christian Lovrecich
Well, it depends on the type of funnel-like I built; you know, funnels aren't a VSL or appointment funnels or even e-commerce funnels where you do the quantity breaks and all that stuff, so I mean, it really depends. So, for example, if I'm doing like an e-commerce funnel is going to be, you know headline VSL you know, pain point solution to the pain point benefits solution social proof scarcity call to action quantity breaks depending on the package and then at least two upsells inside of the funnel and the down-sell

Freddy Owen
How important do you believe color is

Christian Lovrecich
the color I believe colors important because I've read everything about, you know, psychology and all that stuff. I know depending on the funnel, I'm going to keep it super simple like but it depends on the product See I go, you know when we choose colors, we do a color palette you know I sit down with my graphic designer. We do like a palette depending on the type of brand it is and the brand you know brands have their own logos to write and their product have labels, so depending on what they have, that's how we choose the colors, but you know if it's a headline if I scan the headlines definitely gonna be red or black you know in a white background. The buttons are definitely gonna be either Amazon orange, green or red. Depending on the type of funnel, it is 100%, you know, like when you make the one-click offer, I usually like to do the yellow box it looks super cheesy, you know, but it works, you know with the arrow, yeah, it really depends on the product What do you prefer when it comes to colors?

Freddy Owen
Well, as far as the button, while the colors correct brand-wise but the button thing when I first was I was always stuck on blue buttons right and then you know I was watching something and this guy said you know red buttons. Like red buttons, the orange, red orangish-red button and I were like come on that's like Warning Warning don't click on this it just it completely changed the game. It's a big difference so, like the colors you think that's why sometimes I don't think I just listen and you know if I see something that's working for somebody else I'll go ahead. You know to implement it and if it does work, I'll run with it. So if it's not broken, don't fix it, but on the flip side, if you can increase conversions that way with a simple change of the color of the button, which it does, it makes a difference I blew me away the color you know this I can't remember it was that it was San Diego I was at a Clickbank event because I have a product on Clickbank and

Freddy Owen
yeah, one of the guys is like, hey, he goes, Have you ever tried your button? you know, read but not what he said he said not the E I think he said not the whorish read he said it's like a why I have the color code I have it all, but it's I don't know the exact name of it, but it is like orangish reddish, and it does it makes a huge difference, so I always recommend that you know when I'm doing a funnel for somebody they're like what why the red button because it works

Christian Lovrecich
so here's how I use the colors if I had no brand guidelines, if it was just me just throwing something up just to throw it just because the way I think about him so blue I see him as trust, right like if I'm doing a business for like a lead generation funnel b2b right? I will use blue on that, isn't it what do you call it? Some type of you know cheesy you know, I don't even know what to sell you I'm thinking like let's say a product bundle of some time from an information product or whatever I will do that Amazon orange right because it goes with the sales letter when you have a white background you know the long version sales letter the old school like Gary Halbert, and all those guys okay, I'll use orange on that e-com on the first page I will probably do green and then on the one-click upsells definitely red that's the colors I usually do those will be my go-to see if I no no you know what kind of green branding oh I don't even know the name of it. It's just like a bright fluorescent Green Man with a white ladder, and you know, by now to do

Freddy Owen
I don't do e COMM, But if you're listening to this and you use Ecom, you use a green button on Ecom, so that's no matter if the whole page is green, still use the green button or what you want to do the whole page great.

Christian Lovrecich
No, I wouldn't do the I like my funnels. I like the pages white background so I can use like, You know like I read headline if necessary, black. I just like the old-school letter feel funnels.

Christian Lovrecich
Sarah, what is it? Roboto? And Sarah? I think it's called.

Freddy Owen
Yeah, like Roboto Roboto? Yeah,

Christian Lovrecich
yeah, those two right there go really dig; I will have to pull up one of my accounts. But you know, I look at him. It's been a while since I've built a funnel. Since we've been concentrating econ very hard for the past, like five years. But every once in a while, throw one like a personal one or something like that. I want to say, Sarah, for Roboto is one of the ones I use. I know that for a fact. But says,

Freddy Owen
this is a good question I asked you because I have people that hit me up about a funnel because their e-commerce stores are not. Not converting. And one of the biggest things I tell them is, first of all, you gotta have the right product, if you're going to do a one Product Funnel, of course, upsells. Right. But with an e-commerce store, you have a lot of outs. And what I mean by that is people have a tendency to click, click, click. So they go on to a product that they like if they have a Facebook ad to a product and their e-commerce store. They're looking at it, they might buy it, but there's a good chance they see something else. So click on that and completely forget about the first thing they see. Right? But do you guys do like, separate funnels for separate products?

Christian Lovrecich
Yes or no? So this is the way I look at it when it comes to econ products. So if you have a branch, okay, and when I say brand, I'm talking about you have you design brands, in collections, what's called collections. You know, a lot of people just throw random products out there when they're starting out when. The reality is when you're building a brand, you got to think in terms of collections, think of the combo. You know, what do you call it? It's been so long since I've been there, but a Big Mac fries and a coke, right? You always want the combo. So you always, when you're building a brand, think of the shirt, the hoodie, and pants that go with it, right? So you can offer upsells when they get, you know, on Checkout, or whatever. Or like right there on the same product page, right? If you have a one-off product and only one product, then definitely you want to go with a funnel where you can offer quantity breaks and bundles. And we use funnels to scale brands. What do I mean by that if we see a collection, or like the top three products are x, y, and x, and we know we can take it to the next level and that they're going to sell, then we build a separate funnel just for that product because we know we can scale it using the funnel. But that's what the product is for. It's proven.

Freddy Owen
Okay. Well, I'm gonna tell you something, man. If you guys listen to this, this has been gravy. Fantastic. So I want to make sure you guys check out the show notes on women fret.com. You'll be able to connect with Christian. Also, Christians website will be on there. We have pixel feed media.com. And then are you still dealing with pixel feet calm?

Christian Lovrecich
Yeah, pictures feed. That's where all the podcast is there. I mean, that's just more of a personal website. But if you really want to see everything that I got, go to YouTube; I put it all on YouTube. And then if you want to get on my list or you know, check out any of the offers that I got as far as like strategy calls, stuff like that, or even for your business, if you have a sort of doing six figures already, just go into description on any of the YouTube videos, and you'll see all the links there as well. But pixel fees are pretty much my personal website.

Freddy Owen
And then there's pixel feed radio.

Christian Lovrecich
Yeah. Which you can watch. Yeah, if you go to the menu in there, you'll see all the episodes in one place.

Freddy Owen
So guys, check out the show notes. Christian, you've been awesome. So real quick, let's go through the hyper-fast q&a round. Are you ready for this?

Christian Lovrecich
Go for it.

Freddy Owen
Okay, here we go. You can only keep two of the five senses touch, sight, hearing, smell, and taste. Which one would you keep? What two?

Unknown Speaker
Whoa.

Freddy Owen
just the five senses. Right? Touch sight, hearing, smell, and taste.

Christian Lovrecich
sight and hearing. Definitely. Yeah. Cuz okay. See things, and I can hear things. And then, if I need to write something out, I can communicate, right?

Freddy Owen
Yes. Someone told me that they would say they said hearing and touch.

Christian Lovrecich
Oh, yeah, because I get that right. Yeah, you're right.

Freddy Owen
Oh, man. But you can't see. It's just a crazy question. But good answers. I would say I would pick the same; let me go.

Christian Lovrecich
care about tasting food because it's like whatever it is, what it is, but as long as I can talk, I can get to life is gearing up talking.

Freddy Owen
And talking okay, okay, you switch your answers.

Christian Lovrecich
I can have a conversation with anyone, and I can sell anything if I need to make money to survive, right? True.

Freddy Owen
Yeah, but you can't see what you're selling.

Christian Lovrecich
I can. Oh, and I won't be able to feel it either, man. That's tough. That is really tough.

Freddy Owen
it a thing. It makes you grateful for the five senses you have right now. For sure. Okay, if you could replace all the grass in the world with something else, what would it be and why?

Christian Lovrecich
All the grass in the world with something else, and why?

Freddy Owen
I don't. Somebody says spaghetti. Which will be really messy.

Christian Lovrecich
I'm boring man, I was gonna say mulch.

Freddy Owen
Hey, okay, that's your answers could answer. Okay. You found a time machine, and that took you back 600 years. All you have is a T-shirt and boxers. How do you tell people that you're from the future?

Christian Lovrecich
t-shirt and boxers? Yep. How would I tell them that I'm from the future? Well, obviously, I don't have my cell phone. So I can't pull that out and be like, check this out. I'm a witch. I'm, well, I'm pretty good when it comes to like history and stuff like that. So I could like predict things. I guess, depending on the year. It's like, hey, like there's nothing? Yeah, so I can predict, you know, events that are going to happen. I can predict. Yeah, I could predict historical events or, you know, just depending on what year it is, I guess, come where I'm at?

Freddy Owen
Well, I would be saying, listen, I got a T-shirt on, and boxers and you're worrying. I don't know what they were back 600 years ago,

Christian Lovrecich
see our shot or killed right away because I have tattoos. So in their mind, the first thing that's going to come to their head is like, you know, what tribe? What, what tribe is he from or whatever, and my tattoos are in Latin in my arms. So that right there will make me a target right away.

Freddy Owen
It would be rotten.

Christian Lovrecich
Yeah, I'll be hiding my tattoos. That's the first thing I would do.

Freddy Owen
Okay, so what artists are bad to do you always recommend when someone asks for a music recommendation? Oh, dude, Metallica.

Christian Lovrecich
I'm obsessed with Metallica since I was a kid. So a kid Metallica. That's my band.

Freddy Owen
He likes the program.

Christian Lovrecich
I like Pearl Jam. I like Tool I like, but like, you know what? Yeah, Metallica is my jam. I have seen him live like 17 times. Uh, you know, when you're a kid, and you hear music, and then you finally go, that's my jam. Like, that's my shit. That was me when I heard Metallica for the first time. Like I love thrash metal. But then you'll still hear me jamming to like Britney Spears sometimes. You know, like everything, but that's my go-to on everything like thrash metal for sure.

Freddy Owen
When I was working in high school at McDonald's. And I got fired for making too many French fries. No joke. But we were bored. And I wanted to see what we were not bored. We were slow. And I want to see how many French fries I can make at one time. And I hit that thing was stacked, and my manager came out she goes, you better hope that these french fries sell within 10 minutes because that's their threshold on french fries. I don't know if it's changed, but it was 10 minutes back then that they keep them in there. They didn't sell, and then I was told I wasn't McDonald's material which I knew that already. But my point being is I used to listen to them because, at one point, I was doing their night maintenance. And I was, oh my gosh, Metallica Enter Sandman with my favorite song. Love that. Classic. Okay, next one and epic thesis held in your honor. What's on the table? I'm sorry. Repeat the question. An epic feast is held in your honor. What's on the table?

Christian Lovrecich
Oh, pasta pizza for sure. I mean, and cheeseburgers, man. That's it. If I could eat that every day I would.

Freddy Owen
Boom. Okay, so favorite. Okay. I don't know. Chocolate Chocolate. Okay, so I don't know if you've seen this before. So favorite episode of Seinfeld.

Christian Lovrecich
Oh my god, there are so many. My god there's so many, but I don't know the names of the episodes. I can only think like, you know, like, I only have like scenes in my head. I don't have an episode per se because I don't remember. It's been so long. But my favorite part of Seinfeld. It's like art. Oh, everyone George moves in when his parents and they scream about everything, and everybody's just screaming at each other. I mean, dad, still to this day, makes me roll on the floor. I can laugh for hours on that. I can't remember the name of the episode, but it's like, he moved back in with his parents. He goes from now on. I don't care about anything. I quit my job, whatever. And then Ellison gets all the hot chicks, but he still lives with his parents. He experiences they just argue all the time. And it's just hilarious, but I asked him. He was the hand model. Yes, that's what

Freddy Owen
Yes. I know, like the back of my head, when I was going through tough times, Seinfeld got me out of it. Okay, last question. Jerry Elaine, Georgia Kramer, who would you want to have as your next-door neighbor and why?

Christian Lovrecich
George, for sure. Like he reminds you of like, you know, I, I complain a lot when I shouldn't complain, but it's not because like, I'm mad because I think I can, it can be done better. And like, you know, the things he worries about are the type of stuff I think about sometimes, so we could definitely sit down with George and have conversations for hours for sure.

Freddy Owen
But not Kramer.

Christian Lovrecich
Kramer will drive me nuts. I'll be like, I don't have the patience for this Kramer. Ah, see my brother. My brother's very, like sporadic like that. So I was like,

Freddy Owen
no. And he's a mooch. So

Christian Lovrecich
yeah, he's uh, my brother's not a moose. But yes, he's a mooch to your house to steal to get everything. Yeah, yeah. No, no way.

Freddy Owen
Okay, final thought, one last shout out to the radio show fam. That you feel can have an impact on them today.

Christian Lovrecich
Um, whatever it is, and it's gonna sound cheesy, but whatever. If you have a passion. Do it, man, right now, it's the time that we have never ever ever had so many platforms and tools to do whatever we want and make money out of it. That there is no excuse when I see people like working a job they hate, I don't get it. I just don't get it. It's, you want to write a blog, write a blog on Medium you can make $3,000 a blog if you build a following you know, you can okay right now start an account, get some followers, you can be an influencer make like 100 K a year. You know, it's just insanity. To me, a podcast, you know, like, you know, start on the side. Just give it a couple hours a day. If you have like, just be consistent. And I promise you, at one point, you make money out of it. But that's my biggest pet peeve what I see people doing that something that they don't love because they think they have to just pursuit whatever it is that makes you happy. And you'll, and there's always a way to monetize it. And all the information Listen, all the information that you need. It's just one search away on Google or YouTube.

Freddy Owen
That's fantastic advice. Thank you so much, Christian, for being on the show. I truly appreciate it. Look, I look forward to having on another time.

Christian Lovrecich
Yeah. Anytime and let me know. Thank you so much for having me. And anytime you want. You want to have me on. I had a great time.

Freddy Owen
Your rock star man. Thanks.

Christian Lovrecich
You too. Thank you.

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