Who doesn't want more opens and click when they send out an email to their list. In this quick little strategy you will see significant results if you implement them so let's dive in!
How To More Opens and Clicks
One of the most significant obstacles marketers have when it comes to email marketing is getting emails to the inbox. It doesn’t matter what Autoresponder you use.
One of the problems is that when Gmail, Yahoo, AOL, Hotmail, etc., see thousands of emails coming into their community/customer’s inboxes, they start screening multiple things. They look at your sender email/sender domain (ex: using firstname.lastname@example.org or email@example.com). Another thing they look at is the “domain” you are linking to in your emails.
So let’s say you are sending traffic to your affiliate link for XYZ business opportunity. There is a good chance that there are 100’s or 1,000’s of affiliates sending to the same business opportunity, and everyone’s affiliate link is on the same domain. So Gmail, Yahoo, AOL, Hotmail, etc., see tens of thousands of emails coming into their customers’ inboxes, all linking to the same domain.
So if they don’t like these domains, they will get greylisted or even blacklisted, which means YOUR deliverability goes down the drain.
So here’s the SOLUTION!
I started using domains that Gmail, Yahoo, AOL, Hotmail, etc. LOVES! Some of these domains include Youtube (which Google owns), and Facebook.
So instead of putting up a sales video on your own site/domain (which they may not like), why not upload the video to your Facebook wall (make sure you have your Facebook settings set to public where everyone can see what you post even if you are not friends with them).
When your content is up and ready to roll, you email your list with a direct link to the post on your Facebook wall! Gmail, Yahoo, AOL, Hotmail, etc., will see that you are sending traffic to a domain that they LOVE (Facebook), and they will let your emails through!
You can do the same thing with Youtube. Put up a video (can be sales video, case study video, testimonial video) on Youtube, and then send that Youtube link to your list. These email service providers will LOVE you for doing this.
Doing this should dramatically increase your deliverability, and in turn, get you more opens and clicks.
Kindly Check our Email Marketing Blog Posts: Highest ROI Marketing Channel